Nokia has announced that they have partnered with Vodafone India and Airtel (and Reliance last year) to offer integrated billing solutions on the Ovi Store in India. This would let users download local and global paid content from the store and pay for their downloads as part of their monthly mobile phone bills or have the amount deducted from the pre-paid balance.
The company is now moving more and more towards developer appeasement to encourage content creation for the store by offering 70% of the eup straight to the developer earnwithappsnow,com/?pcode=112&src=11&act=1
This has also presented itself as a great opportunity for developers to make more since their App store clocks 13 million download requests per day globally, from just 3 million downloads a year ago. Nokia Store India currently sees more than 60 million downloads a month.
Along with the In-app purchase which is already available in the Nokia Store, now operator billing on more Indian carriers would help to accelerate monetization and offer a good opportunity to mobile developers to create and start monetizing on local apps and content.
